Brand Story Videos
A high-impact brand asset that is designed to educate, impress & convert potential customers.
THE VIDEO EVERY BRAND NEEDS
Your most valuable branding asset.
A brand story video distills the most powerful elements of your business into a concise video that can be seen by anyone, anywhere, on any device. This video asset is one of the most powerful marketing tools for small-to-medium-sized businesses.
YOUR STORY DESERVES TO BE TOLD
Tell your story like never before.
A whopping 90% of consumers say that video can help them make purchasing decisions. Brand story videos are used to educate the customer and bump them from consideration to purchase.
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A brand story video is specifically designed to educate your customers about who you are, what you offer, and why it’s important as fast and effectively as possible.
Utilizing a proven methodology, we will emotionally connect with your potential customers. Unlike traditional advertisements, brand story videos aim to create trust and loyalty with your audience through authenticity.
We condence the most important aspects of your business into a gorgeous, shareable asset that perfectly explains your product or service. Imagine how much time you could save by pointing people there, instead of explaining it yourself time and time again.
Brand story videos are designed to:
💬 Explain your product/service perfectly
🤝 Build trust with potential customers
🔐 Establish credibility, value and principles
⏰ Save you time pre-qualifying customers
📈 Increase sales and on-site conversions
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One of the biggest benefits of a brand story video is how effective it can be across multiple different audiences.
While it might make sense to show it only to new customers, there can be huge benefits for placing this video at every major customer touchpoint as well.
That's why we walk you through how to deploy your video asset in as many different touch-points as possible. This isn't a video that you post on Facebook once and forget about it. This is a video that will work in the short-term, and the long-term, as long as you implement it properly.
Use a Brand Story video in your:
• Website homepage
• 'About Us' page
• Email signature
• Social channels
• Email auto-responders
• Email campaigns
• Facebook Ads
• Retargeting Ads
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Every good marketing campaign should be measured for effectiveness.
Luckily, digital video is not only easy to implement but also measure using various tools depending on your marketing goals, including:
• Google Analytics (traffic, bounce rate, conversions)
• E-commerce (pre-orders, sales, average order size)
• Facebook ads (click-thru, CPA, sales, leads, conversions)
• Email signature (clicks-to-leads/purchase)
• YouTube (subscribers, engagement)
No ROI can be gauranteed with any advertising. That said, the potential is limitless, that’s why we recommend utilizing between 15-25% of the profit you may expect to receive in order to produce the most effective video asset possible.
📖 Share Your Story
You’ve told your story hundreds of times. Now let’s capture it right once so it can be told forever.
🙌 Gain Loyal Fans
Turn even more customers into your biggest advocates. Connect with them in a deep and meaningful way.
🧰 Sales Tool
Your story is one of the most effective sales & marketing assets. Let’s capture it and share it at scale.
✨ Movie Magic
Showcase the aspects that make your brand unique using beautiful images, b-roll, music, interviews & more.
GET THE MOST OUT OF YOUR VIDEO ASSET
Common Uses for Brand Story Videos
Brand story videos are a versatile marketing tool that can be used in a variety of ways to engage with customers, build brand awareness, and differentiate your company. Here are nine ways to get the most out of your brand story video:
Website introduction
Social media marketing
Email signature
Recruitment tool
Trade show promotion
Product launch
Brand repositioning
Investor pitch
Media & PR
FUEL ON YOUR CONVERSION FIRE
Boost your conversion rate up to 80%
Research has shown that including video on a website or landing page can improve conversion rates by up to 80%, as videos can capture the attention of viewers and convey information in a more engaging and memorable way than text alone.
CUSTOM TAILORED FOR YOUR NEEDS
Brand Story Packages
Our custom-tailored video packages offer a powerful and cost-effective way to create engaging brand story videos that can drive business growth.
📍 100% on-location
Our team comes to you to capture the magic. Creating an authentic and immersive experience for viewers.
🎨 On-Brand Design
From colours and fonts, to messaging and tone. Your video will fit right in with the rest of your brand experience.
🔍 Strategy Focused
Our approach is strategy-focused, ensuring that each video we create aligns with our clients' marketing and business objectives.
✅ Accessible Pricing
We make high-impact video marketing accessible to all businesses, big or small. No hidden fees, gimmicks or gotcha's.
📈 Scaleable packages that suit your needs.
Multiple sizes (Posts, stories. etc.)
Half-day to Multi-day Shoots
Pro-level Lighting & Audio
Scripting & storyboarding
Music & Graphics fully licensed
Marketing strategy sessions
Trusted by brands of all sizes
HERE ARE SOME OF OUR MOST
Frequently asked questions.
Can’t find what you’re looking for? Reach out to us directly and we’ll get back to you within 24 hours.
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A brand story video is a compelling and visually captivating narrative that communicates the essence of your brand, its values, and its unique journey. It showcases the personality, purpose, and passion behind your business, leaving a lasting impression on your ideal audience.
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A brand story video can benefit your business by creating a strong emotional connection with your audience. It helps you differentiate your brand, build trust, and establish a memorable identity.
By conveying your brand's story in a visually engaging way, you can attract new customers and have them pre-suaded to take action. As well as inspire loyalty in existing customers and leave a lasting impact on your target market.