Social Media Content

Paid social media advertising is one of the most powerful, effective and measurable marketing channels for any business. The challenge with building effective campaigns always comes down to the creative.

• Will my ads stop people from scrolling in their timeline?

• Is my ad effective enough to explain what I offer?

• Is my ad persuasive enough to compell people to action?

Text, photos and graphic ads are limited in their effectiveness, as the information often takes more time/effort for the user to understand and digest.

Video ads on the other hand excel in this area. Not only can they catch the attention of your audience in a split-second, but they can keep their attention long enough to educate them on your offer and entice them to take action.

On Facebook/Instagram, more people will watch video ads than any other form of ad. This gives your campaigns a clear advantage that will not only increase their effectiveness, but save you time/money in the process.

There are two main components when launching effective video ads for your business:

1. Proper campaign setup & analytics

2. The video ads that your customers see

‍A high-converting video won't do anything for your business if the campaigns aren't set up properly. It doesn't matter if it's Facebook, Instagram, Snapchat or YouTube - all paid social ad strategies need proper campaign setup, implementation, analysis and optimization in order to be effective.

At Borrego Studios™, we focus our efforts strictly on the second part of this equation, creating the high-impact visuals that your potential customers see. ‍

While we do work closely with your marketing team to develop an effective strategy, your marketing team (or ad agency) will be responsible for implementing the assets into your actual campaigns.

We've found this to be the best approach as it allows us to focus our time/energy into perfecting the videos themselves, and it gives your marketing team/agency more control over the actual campaign execution (budgets, ad-spend, analytics, etc.).

Therefore, when it comes to video ads, we primarily work with brands who already have either an internal marketing team, or an ads agency at their disposal.

With social ads, not only is it possible to target very specific demographics (ie. women between 35-40, no children, who watch Grey's Anatomy and shop at Sephora) but it's also possible to segment your actual ad creative to match those demographics.

We can create video ads that speak directly to your various target audiences.

Or in other words, you can show different video ads, to different people, at different times - and increase your overall effectiveness (and reduce your advertising costs).