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Our Process
Creating effective videos consistently requires a proven process. Ours has been shaped through ongoing learning and refinement. We take you from understanding your needs to delivering a video that meets your goals—on time, on budget, and in a way you’ll enjoy.
Hi I’m Eric, the founder. 👋
Sales
Our sales process is simple and focused on finding the right fit. We start with a Zoom call to discuss your goals and challenges. If there’s alignment, we’ll provide a proposal. We ask key questions upfront about your audience, impact, budget, and timeline to ensure a clear understanding from the start. If we’re not the best fit, we’ll let you know early to save you time.
Proposal & Contract
Depending on the nature of your project, we may proceed directly to creating a detailed proposal based on our initial discussions. The proposal will outline the scope, budget, and timeline based on our discussions. If needed, we may do further discovery before finalizing the scope. We work on fixed-fee, per-project contracts, ensuring transparency and focusing on value-driven outcomes.
Creative Development
This is when the fundamental concepts and ideas for the video are generated.
It involves brainstorming, researching, and gathering inspiration to develop a clear vision and direction for the video.
What is the key message and who will deliver it – executives, staff, actors, customers, subject matter experts?
Will the video be scripted or interview driven? If it’s scripted, our team of writers can take on this task, or we can leverage your team of experts with help from our team. If the video will be interview driven, we’ll create an outline and interview discussion guide.
What is the visual aesthetic of the video? Whether it’s a live action video or fully animated, we’ll brainstorm what the visual tone and feeling should look like. Depending on the project, we may create a mood board, style guide, or reference images.
Pre-Production
Pre production is all about thorough preparation and planning, ensuring a smooth production phase. Our tailored pre production process includes:
Location Scouting: Assessing potential filming locations, addressing logistical considerations, and obtaining necessary permits or permissions.
Casting: Conducting auditions or rehearsals for hired actors or coordinating with your staff or executives for on-camera appearances.
Styling: Considering appropriate wardrobe choices for individuals appearing on camera.
Production Design: Creating the visual world of the video, whether through carefully curated props or designing and building sets from scratch.
Crew Selection: Working with a diverse network of freelance artists and technicians to assemble the best team for each project.
Production Planning: Developing a detailed schedule, allocating time for each scene, transitions, and other logistical arrangements.
For "post-only" projects, such as software demos or fully animated videos, pre-production may primarily involve casting voice-over talent.
By prioritizing meticulous pre production, we ensure that your project is well-prepared and poised for success.
Production
Production is when we are actively filming on set or on location. It is typically the shortest phase of a project, often completed in a single day, although larger projects may require multiple days.
We understand that each project is unique, and we tailor our production approach accordingly. Our specialized crews and equipment are carefully selected to match the specific needs of your project, whether it involves drones, gimbals, filming mountain bikers, executives on green screens, or customers in retail stores.
Our production and post-production teams work closely together, ensuring a seamless transition from the set to the editing stage.
The same executive producer, director, and project manager who have been guiding your project from the start will also be present during the production phase, ensuring continuity and a cohesive vision.
Post-Production
Post production can be divided into two categories: "post-only" projects and projects that involve both production (filming) and post production phases. In post-production, various crucial processes come together to transform the script, raw footage, and design ideas into a polished, finished video.
While editing is often considered the core of post production, it is just one part of the larger process. Depending on the project, post-production may encompass additional steps such as motion graphic design, animation, compositing, visual effects, sound design, mixing, and color grading.
Our team consists of diverse artists and technicians, each specializing in different aspects of post-production. By leveraging the collective strengths of our team, we ensure that your project is staffed with talent specifically tailored to your needs.
Throughout this process, you will continue to collaborate with the same executive producer you met at the beginning of your project. This continuity ensures that the completed videos align with the original outlines and successfully achieve the desired outcomes.
Review, Revision & Delivery
Our review and revision process is streamlined and efficient, thanks to our use of the online platform Frame.io.
Frame.io allows your entire team to conveniently review videos and provide feedback in a centralized and organized space. This eliminates the need for scattered email threads with tedious timecode notes.
Typically, our projects include three rounds of collected revisions. Additional revisions beyond this scope will be quoted and accommodated on an as-needed basis. This approach ensures that the revision process remains focused and aligned with your original project goals.
At Borrego Studios, we value long-term relationships with our clients, aiming to be more than just a one-time service provider. We invest time in understanding your brand, building connections with your team, and learning your preferred way of working. After your project has been delivered, we will keep it accessible in case you need to refresh it in the future.
As we continue to create a library of content for you, we actively seek opportunities to leverage existing assets in future videos, maximizing their value and maintaining consistency across your video content.
