Success!
We’ll be in touch as soon as possible.
Generally within 24 hours.
Here are our next steps:
Bringing Your Practice to Life
Our Process
Creating compelling, effective videos for dental practices requires a streamlined approach. We focus on making the process simple and effective, giving you high-quality results without taking up too much of your time.
From understanding your practice's unique vibe to working smoothly with your team, we provide a clear roadmap that leads to a video that truly reflects who you are. On time, on budget, and with a personal touch that makes you want to do it again.
Hi I’m Eric, the founder. 👋
Let’s Make Sure We’re a Good Fit
Sales
Our sales process is designed to find clients where we can deliver the most value. We start with a Zoom call to understand your practice's goals and challenges.
We’ll dive into your audience, style, budget, and timeline to get a clear picture of what you need. If we’re not the right fit, we’ll let you know upfront—no wasted time.
If it’s a good match, we’ll move forward with a proposal.
Clarity From the Start
Proposal & Contract
Depending on the nature of your project, we may proceed directly to creating a detailed proposal based on our initial discussions. The proposal will outline the scope, budget, and timeline based on our discussions. If needed, we may do further discovery before finalizing the scope. We work on fixed-fee, per-project contracts, ensuring transparency and focusing on value-driven outcomes.
Tailored to Your Practice
Creative Development
Our approach to creative development depends on your practice’s style and the message you want to convey. Whether you're going for a chic, modern feel or a laid-back, family-friendly vibe, we’ll make sure the video reflects who you are.
We’ll start by understanding your goals, whether it’s attracting higher quality patients, highlighting your new location, recruiting additional staff, or just getting traffic in the door. While culture videos, patient testimonials, headshots and custom photography are the main focus, we’re flexible—if an animated explainer or something more unique fits your vision, we can make it happen.
Laying the Groundwork
Pre-Production
Coordinating schedules is key. Ideally, we’ll shoot when the practice is closed to avoid disrupting patients and ensure we produce the highest quality video possible.
Should patient testimonials be on the agenda, the practice will need to recruit their biggest fans, as well as a patient actor to simulate a patient experience on camera. If that’s not feasible, staff members can step in for the acting roles. We’ll work with your team to schedule the shoot-day based on the availability of the patients.
Once we know the number of patient testimonial interviews, doctor interviews, and whether we’ll be handling headshots or custom photography, we’ll create a detailed schedule for the day. This will need to align with the availability of your patient actors and staff. Additionally, we’ll provide a list of interview questions for the doctors ahead of time, so they can prepare responses in advance.
Bringing Your Story to Life
Production
Time to have fun! Hope you cleaned up because you’re going to want to show this video to EVERYONE. This is the step were we are actively filming on location at your practice. It’s typically the shortest phase of a project, most often completed in a single day, although multi-location practices may require multiple days.
The same executive producer who has been guiding your project from the start will also be present during the production phase, ensuring continuity and a cohesive vision.
This is where you’ll sit back and have fun, our team will guide you every step of the way. Prepare to look good.
Fine-Tuning the Final Product
Post-Production
Once filming wraps, we move into post-production. Our editors, motion graphic designers, and sound designers come together to polish the video. Whether it’s adding motion graphics, editing testimonials, or creating an animation, we make sure every detail aligns with your vision.
Our streamlined review process allows you and your team to provide feedback easily, ensuring the final product meets your expectations.
Throughout this process, you will continue to collaborate with the same executive producer you met at the beginning of your project. This continuity ensures that the completed videos align with the original outlines and successfully achieve the desired outcomes.
Finishing Touches
Review, Revision & Delivery
Our review and revision process is streamlined and efficient, thanks to our use of the online platform Frame.io.
Frame.io allows your entire team to conveniently review videos and provide feedback in a centralized and organized space. This eliminates the need for scattered email threads with tedious timecode notes.
Typically, our projects include three rounds of collected revisions included in the project cost.
At Borrego Studios, we value long-term relationships with our clients, aiming to be more than just a one-time service provider. We invest time in understanding your brand, building connections with your team, and learning your preferred way of working. After your project has been delivered, we will keep it accessible in case you need to refresh it in the future.
As we continue to create a library of content for you, we actively seek opportunities to leverage existing assets in future videos, maximizing their value and maintaining consistency across your video content.
